This is the new look I designed for BeamReader's business cards.

The card flips horizontally, so the blue box with the logo is placed at the same end of the card to achieve a "dipped" effect. I added my favorite effect: UV spot coating on the blue part to enhance this effect.

UV spotting let's you coat part of the business card with a glossy surface. I like to only coat part of a business card with glossy because it becomes its own design element and you can still use the rest of the surface for writing notes.